
Google Ads optimization score: should you aim for 100%?
Applying Google Ads recommendations increases the optimization rate of your campaigns. Positive, right? But what if some of the recommendations made you lose money instead?
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Social media & Google Ads campaigns that we create position your business in the market and with your potential customers. The goal is to get yourself seen and known by an audience that is genuinely likely to buy your products and services.
People who visit your website without purchasing may be re-engaged when they visit other websites. We strategically put in place remarketing campaigns and banners that target these visitors to move them from consideration to action.
It’s more profitable to retain customers than to acquire new ones. Campaigns aimed at your already active customers allow you to offer them personalized offers and encourage them to recommend you. You make them repeat buyers and brand ambassadors.
Be the first seen when a prospect searches for a solution on Google or Bing. With well-structured web ads and precise targeting, position yourself strategically in search results. Stand out and attract customers ready to take action.
Publish Facebook and Instagram ads tailored to the decision-making process of your potential customers so they think of you when they are ready to buy. Re-engage and retain your existing customers as well.
Position your products where purchase intent is strongest, in front of customers already ready to compare and buy. Increase your sales and gain an advantage over your competitors in the most powerful transactional environment in e-commerce.
Although this is not yet available, our team can already start thinking about how to position your business on artificial intelligence platforms. Get ahead of the curve and secure your visibility in an environment that is evolving rapidly.
We manage more than $4M in web advertising each year for dozens of medium and large Canadian businesses, whether working directly with business owners or in partnership with the agencies responsible for their advertising accounts.
Contact our technical experts to obtain a complete and detailed Google Ads audit. Quickly identify opportunities, have your web advertising analyzed, receive a solid diagnosis, and get concrete recommendations.
Consult with us to receive advice, a marketing strategy, or a diagnosis of your company’s positioning on the web. Analysis, monitoring, and reporting on your web advertising will be provided in a transparent and structured manner.
Consult with us to configure your account and draw meaningful conclusions from your digital initiatives and web advertising. Discover what attracts your customers, generates sales, and has the greatest impact on your revenue with our advanced Google Analytics configuration service.









Applying Google Ads recommendations increases the optimization rate of your campaigns. Positive, right? But what if some of the recommendations made you lose money instead?
Read the article

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